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Tronchetti now invests 200 million in Brazil and looks to the Arab world









THE REVIVAL OF PIRELLI

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AN PAULO (Brazil) - South America, Romania, China , Russia. And now, Libya or Saudi Arabia. Pending the passing of the crisis, Pirelli raises emerging markets. Yesterday in Santo Andre, Brazil, Marco Tronchetti Provera has announced new investment of 200 million dollars over the next three years in the South American country and, increasingly in 'an effort to strengthen international, the possibility of a landing in "Libya and Saudi Arabia" for go to the conquest of Africa and the Middle East. 'S investment, said Tronchetti, is linked to

incentive programs decided by the two countries. And, with regard to Libya, also from the actions they have taken from Tripoli to strengthen ties with the 'Italy. Pirelli will invest "in conjunction with local institutions," the president said remembering che la Grande Jamahirya ha stanziato 11 miliardi a questo scopo. La scelta sarà fatta «entro l' autunno» tenendo conto «dei programmi che i Paesi offrono e valutando le basi produttive anche pensando all' esportazione». Intanto a Santo Andrè, dove 80 anni fa è partita l' avventura della Bicocca in Sudamerica, Tronchetti ha fatto il punto sulle strategie, che saranno sostenute da 200 milioni di dollari di investimenti, da aggiungere ai 400 già stanziati negli ultimi tre anni. L' obiettivo è aumentare la capacità produttiva del 20% e il fatturato del 10%, consolidando così la posizione in America Latina, dove la Bicocca è leader assoluta con quote di mercato superiori al 50%. Certo, Tronchetti non ha nascosto that "after growth of 4.5% in recent years, there 'was a bit' of slowing down. But - he added - the market is recovering. " The first signal came in just yesterday, with the 'announcement of an increase in car sales in Brazil by 20% in June. Good news, not only for Pirelli, but also for Fiat, one of the leading manufacturers in the country, which Tronchetti admits to watching with interest also from a Chrysler, "we are suppliers to Ford and GM in Latin America: Chrysler has not activities here, but could have them by Fiat. It is a new door opening. " And yesterday in Pirelli's Square Deal was the 'only way to register a positive closure to a day in a minus sign.